ThwaitesThe cask ale guest beer market is very crowded with a vast array of 'creative' pump clips.
Cask ale is in the ascendancy again and Thwaites wanted to capitalise on the market opportunities by launching a range of unique guest ales that build on the demand for fresh, hand crafted beers.
WPA Pinfold created the iconic blackboard and chalk designs that have great appeal on the bar and ooze quality. They are contemporary, stylish and have clarity, delivering all the values that one would expect from a guest ale.
University of LeedsThe Brotherton 75th anniversary is a year long celebration of the Brotherton Library, at the University of Leeds.
Our work involved developing the University Library identity to encompass the Brotherton 75 year celebration and the creation of both a unique website and a special brochure for this iconic library.
The website functions on several levels (alumni, future graduates, influencers, stakeholders) and the visual rich content - including a 360 degrees fly around of the main library atrium and an interactive timeline.
The site has been built on a flexible and CMS basis and significant additions are currently in progress (particularly in the area of the Special Collections archive).
The brochure has a wraparound - that enables it to have a life beyond the celebratory year (the wrap around is the only part of the brochure that is personalised to the 75 years).
The brochure is a prestige document that celebrates the library and its collections and is intended to be used as a key part of the University's collateral, to add value and raise prestige.
For further information please visit http://library.leeds.ac.uk/brotherton75/