New brand packaging for Thwaites IPANew product development has been key to the future growth of Thwaites coupled with their expertise and artisan skills. WPA Pinfold were briefed to redesign the brand packaging of Indus Pale Ale which is a contemporary take on a classic beer (India Pale Ale) – the Indus was an East India trading ship from Lancashire. The ale is positioned as a premium ale with mainstream market appeal and the new design and metallic finishes create impulse and adds value.
The results: Listings have been achieved with leading multiples, based on the beer’s design credentials.
RWE npowerWPA Pinfold were briefed to develop a communications system that gives ownership and consistency to all Learning, Development and Recruitment(LD&R) materials across RWE npower.
A toolkit of elements was created allowing the different business units within RWE to create their own branded training materials along with a suite of images to support the different business areas.
A set of brand guidelines have also been created in support of this and ensure the implementation of the core brand assets are used in accordance with these guidelines.
The result is an integrated, multilevel programme that engages with employees and supports them in their journey from recruitment, through induction and their ongoing development.
Daniel ThwaitesOld Dan is a premium, added value beer that is positioned for the specialist ale sector.
WPA Pinfold were briefed to redesign the brand packaging to support the repositioning of Thwaites as the expert craft brewer.
The new design gives a contemporary handmade twist to a traditional labelling method (including the skewed back label) and hand annotated brewers notes.
The collar promotion mechanic is to help educate the drinker and build loyalty – the giveaway is a specially designed Old Dan glass.