TetleysThere was a need to totally reinvigorate the Tetley’s brand. We brought back and modernised the huntsman, turning him into a brand icon. This both re-engages with
past consumers and positions Tetley’s for future market growth.
The result: a return to Tetley’s unique iconic status, with a brand that presses all the right emotional buttons, and yet is also modern and forward-looking. On-shelf standout is significantly improved, and sales are on the increase again. The personality has been restored to the brand.
“The unique logo gives Tetley’s greater standout on shelf and demonstrates our continued support for the Tetley’s brand across all channels.”
David Scott, Director of Customer Marketing