National GridSocial media is an integral part of National Grid’s new approach to communications and customer service, driving improvements in experience and brand reputation by opening up internal access to all staff. National Grid want to get better at engaging with the external world, supporting employees who want to build relationships with stakeholders and customers. The objectives of the brief were:
- To educate leaders on the benefits of social media, allowing their teams to engage with it.
- To find a simple, interactive and memorable way for employees to understand the social media policy, with practical examples.
We created two online social media campaigns targeted at both staff and managers, to explain the benefits of social media within their roles helping them engage with the external world and supporting employees who want to build relationships with stakeholders and customers. We also created offline materials in the shape of mousemats and top trump cards showing the different characters featured in the online campaign to promote and drive traffic to the infonet where the campaign came to life. The campaign ran both in the UK and US.
To view the animated campaigns visit: