npower Football LeagueWe are proud to have created the branding for the 2011-12 npower Football League Play-Off Finals, which took place at the end of May. Our campaign focussed on the individual fans, capturing their passion and turning them into heroes. Specially selected fans from the finalist teams were featured on giant graphics all around Wembley Stadium, as well as on billboards, banners, digital perimeter hoardings and programme covers. We created maximum exposure for the npower brand (whilst demonstrating their personal touch) to ensure that they achieved best return on investment from their £21 million sponsorship.
The project was delivered to extremely tight timescales as the finalists progressed through the knockout stages. The exposure for npower was significant and the response from fans and customers has been fantastic."
I know how passionate and committed you all are, and the final results were testamant to this! There were so many moments where I had shivers down my spine or a tear in my eye - I was very proud.
A huge thank you for all your hard work. I feel very lucky to have such a great team of people working together to 'make it all come good!'
Emma Collins - Head of Sponsorship - RWE npower