npower launch first loyalty scheme
npower have recently launched it's first loyalty scheme that will reward consumers with offers from brands to which it provides energy services. WPA Pinfold were involved in the strategic thinking behind the scheme and delivered on the creative output that supported the official launch. 'In good company' will be made available to new npower customers initially, who will receive a pack containing details of the scheme. The aim is to extend the programme to reach over 500,000 customers by the end of 2011 and eventually reach out to npowers entire UK customer base which currently stands at nearly 7million.The launch was also covered in Marketing Week http://www.marketingweek.co.uk/sectors/utilities/npower-launches-loyalty-scheme-to-link-its-business-customers-to-consumers/3029284.article
