Twaites Lancaster Bomber

 This is a classic beer brand that had lost direction. The new design capitalises on the resurgence of national pride, referencing a classic poster style from the 40s and presenting it in a contemporary style, supported by the Best of British beer descriptor.

The new branding appeals both to the traditional and the younger drinker, and sales are increasing as a result – both in the UK and overseas.
Twaites Lancaster Bomber

National Grid

 Social media is an integral part of National Grid’s new approach to communications and customer service, driving improvements in experience and brand reputation by opening up internal access to all staff. National Grid want to get better at engaging with the external world, supporting employees who want to build relationships with stakeholders and customers. The objectives of the brief were:

- To educate leaders on the benefits of social media, allowing their teams to engage with it.
- To find a simple, interactive and memorable way for employees to understand the social media policy, with practical examples.

We created two online social media campaigns targeted at both staff and managers, to explain the benefits of social media within their roles helping them engage with the external world and supporting employees who want to build relationships with stakeholders and customers. We also created offline materials in the shape of mousemats and top trump cards showing the different characters featured in the online campaign to promote and drive traffic to the infonet where the campaign came to life. The campaign ran both in the UK and US.

To view the animated campaigns visit:

http://vimeo.com/30724883
http://vimeo.com/30680792
National Grid

Kirkstall Brewery

 This is a new micro-brewery that was inspired by the original Kirkstall Abbey brewery set up by the Cistarian Monks. Kirkstall is the brainchild of brewery entrepreneur, Steve Holt, and our brief was to create a contemporary craft brewery brand that references its brewing heritage.
As a small business with limited funds and resources, aiming to establish itself in a highly competive market, it was critical for the Kirkstall brand to have immediate impact and credibility.
Our brand identity positions the brewer as a leading light in the craft brewery market and orders are being won based on the its design.
Kirkstall Brewery

Tetleys

 There was a need to totally reinvigorate the Tetley’s brand. We brought back and modernised the huntsman, turning him into a brand icon. This both re-engages with
past consumers and positions Tetley’s for future market growth.

The result: a return to Tetley’s unique iconic status, with a brand that presses all the right emotional buttons, and yet is also modern and forward-looking. On-shelf standout is significantly improved, and sales are on the increase again. The personality has been restored to the brand.

“The unique logo gives Tetley’s greater standout on shelf and demonstrates our continued support for the Tetley’s brand across all channels.”

David Scott, Director of Customer Marketing


Tetleys