WPA Pinfold News

Twaites Lancaster Bomber

Fri, 18 May 2012 11:15:45 +0100

This is a classic beer brand that had lost direction. The new design capitalises on the resurgence of national pride, referencing a classic poster style from the 40s and presenting it in a contemporary style, supported by the Best of British beer descriptor.

The new branding appeals both to the traditional and the younger drinker, and sales are increasing as a result – both in the UK and overseas.

National Grid

Tue, 01 May 2012 15:19:04 +0100

Social media is an integral part of National Grid’s new approach to communications and customer service, driving improvements in experience and brand reputation by opening up internal access to all staff. National Grid want to get better at engaging with the external world, supporting employees who want to build relationships with stakeholders and customers. The objectives of the brief were:

- To educate leaders on the benefits of social media, allowing their teams to engage with it.
- To find a simple, interactive and memorable way for employees to understand the social media policy, with practical examples.

We created two online social media campaigns targeted at both staff and managers, to explain the benefits of social media within their roles helping them engage with the external world and supporting employees who want to build relationships with stakeholders and customers. We also created offline materials in the shape of mousemats and top trump cards showing the different characters featured in the online campaign to promote and drive traffic to the infonet where the campaign came to life. The campaign ran both in the UK and US.

To view the animated campaigns visit:

http://vimeo.com/30724883
http://vimeo.com/30680792

Kirkstall Brewery

Thu, 16 Feb 2012 12:05:39 +0000

This is a new micro-brewery that was inspired by the original Kirkstall Abbey brewery set up by the Cistarian Monks. Kirkstall is the brainchild of brewery entrepreneur, Steve Holt, and our brief was to create a contemporary craft brewery brand that references its brewing heritage.
As a small business with limited funds and resources, aiming to establish itself in a highly competive market, it was critical for the Kirkstall brand to have immediate impact and credibility.
Our brand identity positions the brewer as a leading light in the craft brewery market and orders are being won based on the its design.

Tetleys

Wed, 30 Nov 2011 11:46:23 +0000

There was a need to totally reinvigorate the Tetley’s brand. We brought back and modernised the huntsman, turning him into a brand icon. This both re-engages with
past consumers and positions Tetley’s for future market growth.

The result: a return to Tetley’s unique iconic status, with a brand that presses all the right emotional buttons, and yet is also modern and forward-looking. On-shelf standout is significantly improved, and sales are on the increase again. The personality has been restored to the brand.

“The unique logo gives Tetley’s greater standout on shelf and demonstrates our continued support for the Tetley’s brand across all channels.”

David Scott, Director of Customer Marketing

Tetley’s

Wed, 12 Oct 2011 11:23:47 +0100

In an increasingly competitive market where the leading ale brands have come under pressure from regional competitors and an explosion in craft brewers, Tetley’s was no longer perceived as Britain’s favourite beer.

WPA Pinfold were briefed to create a refreshed brand image that builds on the Tetley’s values and addresses the disconnect with the consumer. To reinvigorate the brand and make it both relevant and current.

The Tetley’s huntsman had been previously dropped from the brand and replaced with a rugby ball icon. We felt it was important to bring the huntsman back as he had equity and there was still a lot of affection for him, however the brand had to be forward looking (not nostalgic or twee).

The answer was to contemporise the huntsman image and make him a brand icon – this was achieved by retaining the form and colour cues of the original version.

The result, a return to Tetley’s unique iconic status with a brand that presses all the right emotional buttons and yet is also modern and forward looking. Stand out is significantly improved and the personality has been restored to the brand.

“The unique logo gives Tetley’s greater standout on shelf and demonstrates our continued support for the Tetley’s brand across all channels.”

David Scott, Director of Customer Marketing

npower launch first loyalty scheme

Tue, 20 Sep 2011 15:08:22 +0100

npower have recently launched it's first loyalty scheme that will reward consumers with offers from brands to which it provides energy services. WPA Pinfold were involved in the strategic thinking behind the scheme and delivered on the creative output that supported the official launch. 'In good company' will be made available to new npower customers initially, who will receive a pack containing details of the scheme. The aim is to extend the programme to reach over 500,000 customers by the end of 2011 and eventually reach out to npowers entire UK customer base which currently stands at nearly 7million.

The launch was also covered in Marketing Week http://www.marketingweek.co.uk/sectors/utilities/npower-launches-loyalty-scheme-to-link-its-business-customers-to-consumers/3029284.article

African Sand Dam Foundation (ASDF)

Thu, 08 Sep 2011 08:48:52 +0100

ASDF are the African partners of the charity Excellent, who specialise in sand dams for arid and semi arid farming communities. We have created this brand to fit with the African culture and to identify ASDF as an independent body.

The identity is flexible and straightforward, it is designed to give this NGO credibility and be capable of being applied with limited resources.

New brand packaging for Thwaites IPA

Fri, 29 Jul 2011 17:21:58 +0100

New product development has been key to the future growth of Thwaites coupled with their expertise and artisan skills. WPA Pinfold were briefed to redesign the brand packaging of Indus Pale Ale which is a contemporary take on a classic beer (India Pale Ale) – the Indus was an East India trading ship from Lancashire. The ale is positioned as a premium ale with mainstream market appeal and the new design and metallic finishes create impulse and adds value.

The results: Listings have been achieved with leading multiples, based on the beer’s design credentials.

RWE npower

Wed, 20 Jul 2011 17:22:10 +0100

WPA Pinfold were briefed to develop a communications system that gives ownership and consistency to all Learning, Development and Recruitment(LD&R) materials across RWE npower.

A toolkit of elements was created allowing the different business units within RWE to create their own branded training materials along with a suite of images to support the different business areas.

A set of brand guidelines have also been created in support of this and ensure the implementation of the core brand assets are used in accordance with these guidelines.

The result is an integrated, multilevel programme that engages with employees and supports them in their journey from recruitment, through induction and their ongoing development.

Daniel Thwaites

Fri, 15 Jul 2011 14:04:27 +0100

Old Dan is a premium, added value beer that is positioned for the specialist ale sector.

WPA Pinfold were briefed to redesign the brand packaging to support the repositioning of Thwaites as the expert craft brewer.

The new design gives a contemporary handmade twist to a traditional labelling method (including the skewed back label) and hand annotated brewers notes.

The collar promotion mechanic is to help educate the drinker and build loyalty – the giveaway is a specially designed Old Dan glass.

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Thwaites

Wed, 08 Jun 2011 09:54:45 +0100

The cask ale guest beer market is very crowded with a vast array of 'creative' pump clips.

Cask ale is in the ascendancy again and Thwaites wanted to capitalise on the market opportunities by launching a range of unique guest ales that build on the demand for fresh, hand crafted beers.

WPA Pinfold created the iconic blackboard and chalk designs that have great appeal on the bar and ooze quality. They are contemporary, stylish and have clarity, delivering all the values that one would expect from a guest ale.

University of Leeds

Thu, 02 Jun 2011 15:43:08 +0100

The Brotherton 75th anniversary is a year long celebration of the Brotherton Library, at the University of Leeds.

Our work involved developing the University Library identity to encompass the Brotherton 75 year celebration and the creation of both a unique website and a special brochure for this iconic library.

The website functions on several levels (alumni, future graduates, influencers, stakeholders) and the visual rich content - including a 360 degrees fly around of the main library atrium and an interactive timeline.

The site has been built on a flexible and CMS basis and significant additions are currently in progress (particularly in the area of the Special Collections archive).

The brochure has a wraparound - that enables it to have a life beyond the celebratory year (the wrap around is the only part of the brochure that is personalised to the 75 years).

The brochure is a prestige document that celebrates the library and its collections and is intended to be used as a key part of the University's collateral, to add value and raise prestige.

For further information please visit http://library.leeds.ac.uk/brotherton75/

Beam

Mon, 23 May 2011 12:00:26 +0100

Beam uses imagination to promote good design, and the realisation of creative projects in the public realm.

They required a new web presence that reflected the dynamic nature of their work and that allowed them to connect with their audience.

WPA Pinfold created a CMS (Content Management System) powered website that puts Beam in control whilst still retaining a professional aesthetic.

A built-in social media function lets users share content and incorporates an innovative activity feed that brings all of Beam's online activities into one place.

For further information please visit http://www.beam.uk.net/

Great PR in Marketing Week

Thu, 12 May 2011 17:02:17 +0100

Football League sponsor Npower is launching a fan orientated ‘Every Shirt Tells a Story’ campaign to tie in with next month’s play-off matches.

Ad agency VCCP Blue and design consultancy WPA Pinfold created the campaign that invites Football League fans to tell the story of their team’s shirt.

The best stories will feature in television spots that air during the play-off semi finals and finals in mid May.

Fans will be invited to tell their stories via a website that goes live tomorrow (April 29), which will be supported by press ads, pitch-side activity and a television campaign that breaks on 12 May.

Alongside the chance to appear in the television activity, additional football-related prizes will be available via the online competition.

Prizes include the chance to be one of six ‘face of the finals’ winners, who will see huge images of themselves displayed at Wembley or Old Trafford, the stadiums hosting the play off finals.

The fans will be honoured with 16 by 24 metre boards and will also have their names emblazened on a giant football shirt that will cover the pitch as their team prepare to contest the play off final.

Npower will use the campaign to build a database of customer stories, which will be used to encourage fan engagement via Npower sponsored fan sites.

Activity will also draw attention to the energy supplier’s Football Saver tariff, which targets Football League club fans and their clubs.

Npower marketing director Kevin Peake explains: “When fans sign up to this tariff, they receive a £45 voucher to spend in their club shop.

“So the fans can start their own shirt story by getting next season’s shirt, and the club benefits from receiving the voucher.”

Take a look:

http://pitchcreative.marketingweek.co.uk/1004466.article?cmpid=MWE23&cmptype=newsletter

Staythorpe Power Station Officially Opened

Wed, 11 May 2011 09:37:51 +0100

WPA Pinfold is the lead rostered design agency with RWE for all their UK brand and communications and have maintained this position for the past nine years.
We have created an Inauguration brochure featuring historic imagery depicting power generation over the years and newly commissioned photography showcasing the new station.
The brochure pays tribute to the ongoing development of the site and conveys the importance of new power stations and is being used to support the official opening of the Staythorpe power station.
The new power station has the ability to reduce CO2 emissions whilst maintaining affordable and secure supplies.

University of Leeds

Tue, 12 Apr 2011 10:52:04 +0100

WPA Pinfold were briefed for the second year running to produce the University of Leeds Annual Report a key document that reviews the performance of the University and highlights its successes. The task was to build on the success of the previous years report whilst retaining the overall look and feel. We gave more emphasis to the photography and emphasised the results using refined typography.

Our design, with its elegant typography, reflects the gravitas and confidence of the University and has received commendatory feedback across the University and beyond.

Competitive pitch secures Forewind contract

Wed, 30 Mar 2011 13:50:11 +0100

Following a competitive pitch WPA Pinfold have been appointed to manage the Forewind brand and communications across a diverse range of platforms in a bid to support the development of the largest off shore wind farm 'Doggerbank'.

Forewind is a consortium of four leading international energy companies who have joined forces to bid and secure all necessary consent for the construction and development of the Doggerbank site that has the potential to generate almost 10 % of the UK's projected electricity requirements.

For further information visit http://www.forewind.co.uk/

Alps Collaboration

Thu, 17 Mar 2011 13:15:07 +0000

We were briefed by the University of Leeds to communicate the story of the ALPS initiative and help raise the status of teaching in practice.
ALPS (Assessment and Learning in Practice Settings) is a collaborative programme involving five Higher Education Institutions and has been delivering excellence in higher education for over seven years.
We created a 56 page Casebook - ‘A Shared Vision’ with gatefold cover that captures the innovative spirit of the collaboration, and both celebrates and documents its successes.

BAE Systems

Tue, 01 Mar 2011 13:36:17 +0000

WPA PInfold was briefed by BAE Systems to develop an integrated Health and Safety strategy that focuses on key safety issues and empowers individual employees to take responsibility for Health and Safety.

We created the designs to have impact with the BAE employees and visitors in a way that is both engaging and relevant.

The campaign has been implemented throughout 100 sites and a special consideration of the design was to ensure that it is capable of application in a wide range of environments.

The objective is to communicate key imperatives and ultimately reduce onsite accidents through the encouragement of individual responsibility.

Early indications show that there has been 'no lost time' in accidents to date, this surpasses all previous campaigns.

Excellent Development relaunches with a new strategy and brand

Wed, 23 Feb 2011 10:11:55 +0000

We admire Excellent for its integrity and accessible approach, it is unique in providing sand dam solutions for dry-land farmers, and we felt they would benefit considerably from our brand and marketing communications expertise – there was a dramatic mismatch between their previous brand and the quality of its charitable work.

The new brand sets it apart from the competition in a positive way - the symbolic meaning (with the water droplet and leaf in harmony) of the graphic device has resonance and is relevant to both it’s philosophy and the sand dams it creates.

The Excellent brand has been created on a pro bono basis and the new brand and communications strategy enables this charity to both be more effective in all aspects of it's operations and gain better return on investment.

Sophie Bown Communications Manager for Excellent said “WPA Pinfold supported us in translating our strategic plans into a strong brand. The sharper style should set us in good stead to widen our appeal and help us reach more people with news about sand dams.”

New ACE brand for npower

Tue, 01 Feb 2011 15:11:37 +0000

The Aberthaw Centre for Energy and Environment (ACE2) is a brand new educational facility that builds on npower's award winning initiative (Climate Cops) which educates and empowers us to make a positive difference on the environment - over 30,000 young people have been involved since its launch.

We have created all the brand communications for the Climate Cops initiative and ACE2 is the latest phase of our ongoing brand roll out.

The launch was supported by the new logo for the centre, internal branding graphics, external signage, invitation and name cards.

Sustainable Uplands

Wed, 01 Dec 2010 15:10:07 +0000

The University of Leeds project team approached us with a brief to create a bespoke digital platform that would act as a research tool for anyone that lives, works, plays or has an interest in upland environments.

We created a unique web tool housed in a branded microsite that enables members of the public throughout the UK to upload content such as video clips, audio material, images and written accounts to express what these unique environments mean to them.

To help raise awareness of the UK uplands visit
http://www.ouruplands.co.uk/

The Peculier App

Mon, 29 Nov 2010 10:49:24 +0000

WPA Pinfold's sub division Digital Brands have created an iPhone app for Legendary Masham Brewers Theakston. The app shows you the location of your nearest Theakston retailer along with tasting notes for each of their ales.

The app is the latest in a long line of work that Digital Brands has worked on for Theakston.

Download it for FREE today!

Ich bin ein Berliner

Sun, 28 Nov 2010 15:10:22 +0000

The team here at WPA Pinfold have just returned from the annual 'WorkOut' experience where we discuss our future, let our hair down and mingle.

This year we chose to visit the fascinating city of Berlin where we stopped by the Bauhaus exhibition,
toured the city on Segways and headed to some of the most famous monuments and museums.

On an evening we strolled through the Christmas market, toasted on mulled wine, and tucked into bratwurst before getting some much needed rest.

We had a great time and would definitely recommend it!

npower’s Home Team Heroes help kids play ball

Mon, 22 Nov 2010 15:10:44 +0000

npower and The Football League have recently launched the community based initiative Home Team Heroes which aims to engage over half a million children in UK.

Communities around the UK's 72 football grounds will be asked to vote on how the £2 million investment should be spent, in order to make the most impact in their local area.

The initiative has been given its own brand identity created by us here at WPA Pinfold, supported by marketing communications, event branding, website and merchandise.

Volker Beckers, RWE npower’s CEO, said:
“This scheme is all about giving power to the fans. As a new sponsor, we didn’t want to come in with a ‘one size fits all’ approach. Instead, we’re asking the communities around each club to vote and tell us which option suits them best.”

For more information visit
http://www.npower.com/hometeamheroes

Small Charity big impact

Mon, 01 Nov 2010 15:10:14 +0000

Excellent Development are a registered charity who support farmers in Africa by helping them gain access to clean water and grow enough food to eat and sell.

We came across Excellent almost by chance through 'Tree Duty' which is their voluntary carbon offsetting scheme and we have been very impressed with the way it operates.

We felt that they would benefit considerably from our brand and marketing communications expertise and have since been working with them as a corporate supporter on their branding and communications to facilitate their future strategy.

Keep a look out for the new identity, which will be rolled out early next year.

To find out more...
http://www.excellentdevelopment.co.uk

Digital Brands launch

Mon, 25 Oct 2010 16:10:29 +0100

Digital Brands is the newly formed digital division of WPA Pinfold to specifically address the problem faced by many clients in their desire for workable digital solutions that build on brand integrity - too many traditional brand consultancies lack the skills to ensure a successful transformation to digital media, whilst most digital agencies do not have the necessary design or brand expertise.

Digital Brands delivers joined up thinking between brand and digital media channels to ensure all your digital communications are on brand and deliver maximum return on investment.

Don't just take our word for it, check out the new website.
http://www.digital-brands.co.uk

Open studio and WPA Design Academy evening

Mon, 12 Jul 2010 16:10:42 +0100

Ex Libris was the place to be on on Tuesday 5th July for our annual 'open studio evening'.

Graduates of graphic design and related courses were invited from all over the country to meet with designers and gain insight into the WPA Design Academy.

The evening was a great success with approximately 30 students attending and we would like to say thankyou to all who attended.

Speaking of the event, Garath Cave a graduate of UCLAN said "I was so impressed with the building and all of you were so friendly and welcoming,
i didn't want to leave! It was a great experience and was definitely worth the trip"

New website launched

Mon, 05 Jul 2010 16:10:33 +0100

WPA Pinfold are pleased to unveil their new website. We wanted our new site to better reflect the diversity of our work and our clients and give an insight into what it is like to work with and for WPA Pinfold.

Check out our updated people section to find out more about the individuals that make up WPA Pinfold or have a browse through our work.
http://www.wpa-pinfold.co.uk/whatwedo/marketingcomms/

Croots launch

Mon, 05 Jul 2010 16:10:25 +0100

AC Supplies has been making authentic canvas and leather shooting bags and other leisure accessories since the 1970’s. Recently they have recognised the current growing trend for authentic English products, both at home and abroad, and aim to capitalise on this with a new name and brand. The launch of the new Croots brand is supported by a distinctive new product brochure, a website — http://www.crootsengland.co.uk, branded products and additional point of sale. ‘WPA Pinfold has completely transformed our company’s image and presentation, and laid the foundations for us to become a major English brand. We now have the brand that embodies our values of quality and craftsmanship.’ — Allistair & Jackie Croot, Joint Managing Directors, Croots England
http://www.crootsengland.co.uk

Leeds rugby

Mon, 05 Jul 2010 16:10:12 +0100

We have created an integrated brand communications campaign for Leeds Carnegie that is built on a dynamic photographic style which creates a strong and menacing aura around the players. The brand campaign celebrates promotion to the Premiership and is designed to run for a complete season, it is integrated across all print and digital media. The fans love the stylistic approach and attendance figures have increased.

On the strength of our work for Leeds Carnegie, we have also been appointed to develop the Leeds Rhinos brand.

npower brand refresh

Mon, 05 Jul 2010 16:09:59 +0100

WPA Pinfold have redesigned the npower brand to coincide with its 10th anniversary and the announcement of a new multi-million pound sponsorship deal with the Football League. The roll-out of the blue and red logo will be accompanied by a campaign backing npower's offer of home and energy services other than gas and electricity supply. To demonstrate their commitment to customer service, the new logo was launched on a customer charter and new look easy to understand bill.
http://www.npower.com/didyouknow