Thwaites brand identity
The challenge was to reposition Thwaites as the leading brewer in the North West and develop a forward looking strategy that capitalises on its 200-year history. The new brand and architecture has been fundamental in transforming the company into a fresher and more innovative business, and given it a new lease of life.
Croots brand identity
Croots has been transformed from a micro business with a small workshop in East Yorkshire, to a booming and expanding market leader with International recognition. A fundamental catalyst for this change, along with the drive and determination of the owners Jackie and Allistair Croot, has been the creation of a World Class brand identity. This has helped transform the business from an OEM supplier of leather country sports accessories, to a leading name in its field with a brand that stands for quality and craftsmanship. The business has grown exponentially since the new name and brand were introduced
Tetley’s brand identity
The Tetley’s huntsman had been previously dropped from the brand and replaced with a rugby ball icon. We felt it was important to bring the huntsman back as he had equity and there was still a lot of affection for him, however the brand also had to be forward-looking (not nostalgic or twee). The answer was to contemporise the huntsman image and make him a brand icon – this was achieved by retaining the form and colour cues of the original original Huntsman that was still held in affection by drinkers worldwide.
npower brand identity
We have acted as npower's brand design managers for over five years and this brand repositioning marks a new phase in the business, as it celebrates it's tenth anniversary. This includes the sponsorship of the npower Football League and also the extended reach into home energy services. The new brand identity supports the organisations new strategy which empowers its people to take more ownership of service as it aims to emphasis the difference individuals can make to the business and its customers.
Excellent brand identity
We admire Excellent for its integrity and accessible approach and it is unique in providing sand dam solutions for farmers in arid upland areas. We felt they would benefit considerably from our brand and marketing communications expertise, the new brand sets it apart from the competition in a positive way - the symbolic meaning (with the water droplet and leaf in harmony) of the graphic device has resonance and is relevant to both it’s philosophy and the sand dams it creates.
Delvaux brand identity
Delvaux is an English company with Belgian family routes and as a producer of the highest quality chocolate, this specialist producer required a sophisticated and added value brand identity to use across it product ranges. The core message is one of authenticity, with a contemporary edge and the brand redesign has had major impact in helping to gain distribution and increase sales.
The brand is designed to focus on the core message and to represent the authenticity of the product. In the first twelve months of launch, the products have been stocked by all the leading premium multiples.