Thwaites Signature Range

Gold Award Winner for most effective packaging design

The cask ale guest beer market is very crowded with a vast array of 'creative' pump clips.

Cask ale is in the ascendancy again and Thwaites wanted to capitalise on the market opportunities by launching a range of unique guest ales that build on the demand for fresh, hand crafted beers.

WPA Pinfold created the iconic blackboard and chalk designs that have great appeal on the bar and ooze quality. They are contemporary, stylish and have clarity, delivering all the values that one would expect from a guest ale.

Tetley’s Smoothflow

Return of an old friend; The Tetley’s huntsman had been previously dropped from the brand and replaced with a rugby ball icon. Tetley’s has tradition and heritage in bucket loads and the return of the Tetley’s huntsman in a more modern form puts the personality and provenance back into the brand.

ASDA Relish

This quirky range of relishes has been designed
to revitalise Asda’s presence in the condiments
category. The designs are fun and engaging,
and focus on the natural ingredients. They will
also sit comfortably on the dining table.

Dickinson & Morris

We helped Dickinson & Morris reposition their Melton Mowbray pork pie range as a national classic, with a focus on provenance, authenticity, product quality and heritage.

Theakston

Delvaux Fairtrade Organic

This new range forms part of Delvaux’s portfolio of speciality Belgian chocolate. The brand is designed to focus on the core message and to represent the authenticity of the product.

Ministry of Tea

The branding and packaging is designed to reflect the values of this specialist tea company which is dedicated to originality and provenance.

Old Growler rebrand

Nethergate is a craft brewery with a strong regional presence and a desire to extend its market. We’ve rebranded both the brewery and its flagship beer, to position it as a unique and iconic brand.

Rocket Trading Company

There is a massive export market for Scottish
whisky, especially in Asia. Ness 8 has been
developed to appeal specifically to this market.
We created the name and developed the
design concept to position this aged whisky
as a contemporary and added value brand.