Kirkstall Brewery
This is a new micro-brewery that was inspired by the original Kirkstall Abbey brewery set up by the Cistarian Monks. Kirkstall is the brainchild of brewery entrepreneur, Steve Holt, and our brief was to create a contemporary craft brewery brand that references its brewing heritage.As a small business with limited funds and resources, aiming to establish itself in a highly competive market, it was critical for the Kirkstall brand to have immediate impact and credibility.
Our brand identity positions the brewer as a leading light in the craft brewery market and orders are being won based on the its design.
Tetley’s
In an increasingly competitive market where the leading ale brands have come under pressure from regional competitors and an explosion in craft brewers, Tetley’s was no longer perceived as Britain’s favourite beer.WPA Pinfold were briefed to create a refreshed brand image that builds on the Tetley’s values and addresses the disconnect with the consumer. To reinvigorate the brand and make it both relevant and current.
The Tetley’s huntsman had been previously dropped from the brand and replaced with a rugby ball icon. We felt it was important to bring the huntsman back as he had equity and there was still a lot of affection for him, however the brand had to be forward looking (not nostalgic or twee).
The answer was to contemporise the huntsman image and make him a brand icon – this was achieved by retaining the form and colour cues of the original version.
The result, a return to Tetley’s unique iconic status with a brand that presses all the right emotional buttons and yet is also modern and forward looking. Stand out is significantly improved and the personality has been restored to the brand.
“The unique logo gives Tetley’s greater standout on shelf and demonstrates our continued support for the Tetley’s brand across all channels.”
David Scott, Director of Customer Marketing
npower launch first loyalty scheme
npower have recently launched it's first loyalty scheme that will reward consumers with offers from brands to which it provides energy services. WPA Pinfold were involved in the strategic thinking behind the scheme and delivered on the creative output that supported the official launch. 'In good company' will be made available to new npower customers initially, who will receive a pack containing details of the scheme. The aim is to extend the programme to reach over 500,000 customers by the end of 2011 and eventually reach out to npowers entire UK customer base which currently stands at nearly 7million.The launch was also covered in Marketing Week http://www.marketingweek.co.uk/sectors/utilities/npower-launches-loyalty-scheme-to-link-its-business-customers-to-consumers/3029284.article
African Sand Dam Foundation (ASDF)
ASDF are the African partners of the charity Excellent, who specialise in sand dams for arid and semi arid farming communities. We have created this brand to fit with the African culture and to identify ASDF as an independent body.The identity is flexible and straightforward, it is designed to give this NGO credibility and be capable of being applied with limited resources.
