WPA Pinfold

FMCG Experts

FMCG Experts

We specialise in FMCG brands. We help clients of all sizes to punch above their weight to gain advantage in their category. We have won over 160 global awards for our transformative insight led design.

Our experience is broad – we work with mainstream brands targeting the mass market as well as niche brands who have more complex stories to tell.
If you want consumers to pick your brand at point of purchase – contact us now.

Get in touch

Innovation for a global brand.

Revitalising an iconic beer brand.

Activating a global supplements brand.

Own brand packaging with shelf appeal.

Realigning a legend.

Winning over meat-eaters in meat-free.

So damn good, Kombucha.

Revitalising an iconic beer brand

Repositioning a global pet food brand for growth.

Download our latest FMCG insights here.

    Find out how our FMCG expertise can help transform your brand and grow your business.
    Get in touch

    Ali Daly
    +44 (0)113 244 8549

    WPA Pinfold expertly helped isolate the ‘core brand insights’ and built these into development strategy and brand hierarchy. They have become the ‘external’ brand partner and strive for excellence on our behalf.


    All the way through the process WPA were very approachable, easy to deal with, and above all hit the brief. They developed a brand that has hit every point that both Edge Confectionery & Jake S.A. wanted to achieve. The rebrand achieved national listings in over 500 stores.

    Edge Confectionery

    As a Taiwanese-based manufacturer supplying a world market, we fully understand the value of good design. WPA Pinfold provides us with highly marketable design solutions that add value to our products and set us apart from the competition.

    Body Sculpture

    The new branding has had a tremendous impact on the community as we can use it to sell not only our craft ciders but the province of Nova Scotia as a whole.

    Bulwark Cider