Green’s features in Brand Experience Magazine

Repositioning Green from a clinical range to a premium, contemporary beer range, sustaining its market share

Our design work for UK’s first ever alternative grain and naturally gluten-free beer, Green’s, has been featured in Brand Experience Magazine.

Green’s previous branding and packaging was lacking structure and positioned the range more as a clinical product rather than a quality tasting range of beers.

The brand needed to capitalise on the fast expanding craft beer markets and also add value to its current range of beers for existing coeliac customers.

The goal for the project was to realign the brand as quality producers of craft brewed, gluten free beers and position Green’s as a premium, contemporary beer range to future proof the brand, as well as appealing to a wider non-coeliac market.

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