Triple silver success
We take home 3 Silver Graphis Design Awards this evening!
WPA Pinfold scoop up another three Silver Graphis Design Awards for our work on: Harvey’s Brewery, Kirkstall Three Swords Can, and Bella Pizza. These new wins push our total number of awards won within the last four years to 64 – and counting…
Known as the ‘champagne of beers’ and with a heritage that goes back over 225 years, Harvey’s needed to reassert its credentials in the face of growing competition. A radical move for the brewery, required an equally radical approach to the design – positioning Harvey’s for a fresh generation. The new look embraces Harvey’s provenance and opens up new opportunities into the craft beer sector.
The design work for the Kirkstall Three Swords Can takes inspiration from the style of manuscripts that would have been produced by the Cistercian monks who inhabited the Kirkstall Abbey, near where the brewery is located. The ‘3 swords’ concept, was brought in as it coincided with the emblem on the Kikstall Abbey, originally brewed by the monks.
Our branding for Bella Pizza as part of our work with Heron and Brearley, saw the creation of a logo which reflects the unique characteristics of all classic pizzas with its irregular shape, whilst the typography was hand drawn to reflect the artisan process and ingredients of the traditional stone baked pizza. The use of red was influenced by the Isle of Man flag as well as some of the H&B branding to give the identity a sense of place and provenance.