WPA Pinfold

Our work Pizza chain relaunch and rebrand

Bella Pizza

Pizza chain relaunch and rebrand

We rebranded Bella Pizza to support their value proposition and product features – fresh, individually prepared stonebaked pizzas with great texture and flavour.

The icons reflect the hand crafted nature and were used in simple equations to explain the proposition.

The brand mark was designed purposely to reflect the individual/unique pizzas.

The posters were designed to promote the brand and used the icons i.e. the pizza being a mouse for ‘order online’.

The growlers were introduced as part of the beer and pizza offering. Bella beer…beautiful beer.