Branding a global conference
We designed the visual identity for the British Council’s Services for International Education Marketing (SIEM) conference.
The supporting brochure featured a unique ‘die-cut’ cover, providing a quick reference for the agenda, which could be folded out separately from the main brochure.
The angular motif created the grid system for the brochure.
A colour coding system was introduced to differentiate the global nature of the conference, alongside an icon suite to complement the various facts and figures.
I was particularly pleased that you were able to help us identify ways to make our materials more innovative and professional-looking – the quality of the branded materials, particularly the programme, was commented on by my colleagues and delegates. On-the-day event support was fantastic as well, making our lives a lot easier!