We created an online store for consumers, underlining the authentic English craftsmanship and heritage of Croots.
It was crucial that the Croots website was fully responsive, as a high percentage of website visitors use mobile devices to access the site.
Quality and craftsmanship were captured through detailed close-up photography.
472% Increase in export sales, meeting Croots’ objective to extend its reach overseas
74% Increase in web traffic within its first year
24,416% Increase in retail sales within the first 2 years of the website being live
A high point of Croots’ success was when the company director, Alistair Croot, took a telephone order from Kate Middleton for a personalised gun bag for Prince William.
WPA Pinfold has completely transformed our company’s image and presentation, and laid the foundations for us to become a major British brand. We now have the brand that embodies our values of quality and craftsmanship.