Energy restoration for tomorrow
Distributed ReStart is a world-first project between National Grid ESO, SPEN and TNEI. Restoring power following a blackout through greener distributed energy resources (DER).
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We were asked to create a visual identity for this high profile project. The new look and feel has it’s own distinctive style, whilst still remaining true to the parent brand (NGESO).
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2020/03/WPA_website_2020_NGESO_Image-assets3-1400x740.jpg)
We retained certain NGESO assets like a selection of brand colours, brand font and the energy flow lines. We also introduced new assets like icons and a warm tonal gradient.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2020/03/WPA_website_2020_NGESO_Image-assets4-1400x740.jpg)
We applied the new look and feel to key campaign communications including stationery, document templates and marketing collateral.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2020/03/WPA_website_2020_NGESO_Image-assets5-1400x740.jpg)
We also looked at event display graphics and created visual identity guidelines to support the campaign rollout.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2020/03/WPA_website_2020_NGESO_Image-assets6-1400x740.jpg)
The identity has enabled the project to have a forward thinking and modern identity reflective of the project, promoting a highly visual presence when communicating to its key stakeholders, partners and government advisory bodies.