Distributed ReStart is a world-first project between National Grid ESO, SPEN and TNEI. Restoring power following a blackout through greener distributed energy resources (DER).
We were asked to create a visual identity for this high profile project. The new look and feel has it’s own distinctive style, whilst still remaining true to the parent brand (NGESO).
We retained certain NGESO assets like a selection of brand colours, brand font and the energy flow lines. We also introduced new assets like icons and a warm tonal gradient.
We applied the new look and feel to key campaign communications including stationery, document templates and marketing collateral.
We also looked at event display graphics and created visual identity guidelines to support the campaign rollout.
The identity has enabled the project to have a forward thinking and modern identity reflective of the project, promoting a highly visual presence when communicating to its key stakeholders, partners and government advisory bodies.