Epic brand for specialist print company
EpicPrint deliver effective, dynamic and engaging print time after time. We refreshed the brand to align with this proposition and position them as providers of added value print that exceeds your expectations.
Effective. Dynamic and Engaging are the key defining words that provide a shorthand for the new brand proposition, values and strapline. They flow through every brand touchpoint.
We designed and built a new website to reflect the change in brand; updating navigation and content to provide a showcase for their innovative processes.
The design was a totally responsive website that works across all platforms and adds value to the user experience.
We directed a photoshoot to capture a ‘behind the scenes’ look at the people and processes that add value across every part of the business.
The brand rollout included printed collateral such as stationery and service brochures, showcasing their skill sets.
We developed ‘EpicHiLite’ a sub-brand of added value services and finishes that enhance Epic’s print offering for their clients. A series of icons and brochures were produced to define these services.
We engaged employees in the rebrand with the Internal rollout of the brand refresh included signage, uniforms and merchandise.
Livery was used as a way to drive traffic to the website and to feature the brand proposition and strapline.
A set of brand guidelines were developed to help communicate the new brand; it’s principles and to ensure a consistent look and feel throughout all communications.
We are delighted with the results and for the first time in almost 30 years, believe we have found a message both visual and subliminal that we deem is fit for purpose and fit for the future. The process frankly was not easy, as WPA’s thoroughness and thoughtfulness demanded serious reflection from our senior management team. It made us look more closely and in more detail at who we are and who we wanted to be and how we wanted to be perceived. We expected first class design, and got it, but we received so much more in helping to develop our internal culture and our external presence.