Creating an innovative print brand
We created an identity for Epic Print’s ‘print enhancement service’ which we named ‘HiLite’.
For each service we created a unique image, created from different dot patterns.
A range of bespoke stationary was created especially for this new service, triplexing three paper stocks together.
To help with marketing efforts we created a series of icons which helped to identify the uniqueness of HiLite’s services.
The new identity was also used on a series of ‘Lookbook’ cards which demonstrated the different finishes of HiLite.