Epic
Creating an innovative print brand
We created an identity for Epic Print’s ‘print enhancement service’ which we named ‘HiLite’.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Epic_HiLite2-1400x740.jpg)
For each service we created a unique image, created from different dot patterns.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Epic_HiLite4-1400x740.jpg)
A range of bespoke stationary was created especially for this new service, triplexing three paper stocks together.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Epic_HiLite4-1.jpg)
To help with marketing efforts we created a series of icons which helped to identify the uniqueness of HiLite’s services.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Epic_HiLite7-1400x740.jpg)
The new identity was also used on a series of ‘Lookbook’ cards which demonstrated the different finishes of HiLite.