WPA Pinfold

Our work Revitalising a global charity brand


Revitalising a global charity brand

Excellent is a registered charity which provides rural communities in Africa with sand dams.

We created a new brand identity and brand guidelines.

We designed a wide range of communications to tell the Excellent story.

A poster suite was created to raise awareness of the work Excellent does.

We also created an identity for Excellent’s strategic partner, the Africa Sand Dam Foundation.

+38% Increase in donations from the general public

+31% Increase in number of staff

12% Increase in donations from previous year

WPA Pinfold supported us in translating our strategic plans into a strong brand. The sharper style will set us in good stead to widen our appeal and help us reach more people with news about sand dams.