![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Website_images7-1400x740.jpg)
Revitalising a global charity brand
Excellent is a registered charity which provides rural communities in Africa with sand dams.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Excellent5-1400x740.jpg)
We created a new brand identity and brand guidelines.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Excellent4-1400x740.jpg)
We designed a wide range of communications to tell the Excellent story.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Excellent3-1-1400x740.jpg)
A poster suite was created to raise awareness of the work Excellent does.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Excellent6-1400x740.jpg)
We also created an identity for Excellent’s strategic partner, the Africa Sand Dam Foundation.
+38% Increase in donations from the general public
+31% Increase in number of staff
12% Increase in donations from previous year
WPA Pinfold supported us in translating our strategic plans into a strong brand. The sharper style will set us in good stead to widen our appeal and help us reach more people with news about sand dams.