WPA Pinfold

Our Work Revitalising a global charity brand

Excellent is a registered charity which provides rural communities in Africa with sand dams.

We created a new brand identity and brand guidelines.

We designed a wide range of communications to tell the Excellent story.

A poster suite was created to raise awareness of the work Excellent does.

We also created an identity for Excellent’s strategic partner, the Africa Sand Dam Foundation.

+38% Increase in donations from the general public

+31% Increase in number of staff

12% Increase in donations from previous year

WPA Pinfold supported us in translating our strategic plans into a strong brand. The sharper style will set us in good stead to widen our appeal and help us reach more people with news about sand dams.

Step up your Name Game!

How effective is your brand name in attracting your target audience?

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