Revitalising a global charity brand
Excellent is a registered charity which provides rural communities in Africa with sand dams.
We created a new brand identity and brand guidelines.
We designed a wide range of communications to tell the Excellent story.
A poster suite was created to raise awareness of the work Excellent does.
We also created an identity for Excellent’s strategic partner, the Africa Sand Dam Foundation.
+38% Increase in donations from the general public
+31% Increase in number of staff
12% Increase in donations from previous year
WPA Pinfold supported us in translating our strategic plans into a strong brand. The sharper style will set us in good stead to widen our appeal and help us reach more people with news about sand dams.