As the oldest independent brewery in Sussex, Harvey’s needed to reaffirm its credentials and reposition the brewery for a fresh generation.
The redesign included classic typography, whilst the brewery icon was rendered in copper and complemented by a fresh teal blue inspired by the Sussex coast. The tap handles and use of white were inspired by the local limestone cliffs.
All these elements combine to create a unique, classical brand that gives Harvey’s the added value positioning that it deserves.
The refreshed brand extends to Harvey’s craft range, featuring stunning artwork by local Lewes artist, Susan Lynch.
Having looked into many design companies, we decided on WPA Pinfold’s solid expertise. We felt that their in-depth knowledge of the brewing industry was key in ensuring our brand was in safe hands. The designers respected our heritage while enabling us to move forward and reach a fresh generation of drinkers.