Elevating female founders
Our team also created the brand positioning which centres on the idea of ‘elevating female founders’, making the North the gender-smart investment capital of the UK. This has created a strong platform from which to grow.
Visually, this translated into a distinctive logo which comes to life in motion. The ‘f’ representing females is elevated to a raised position, much like those that benefit from the Lifted experience.
Lifted’s brand identity is now distinctive in its market and since its launch, has gone from strength to strength. The founders have subsequently launched Lifted Projects, a new collaboration with Lloyds Bank which will create a powerful ecosystem of advice and support for women at all stages of their entrepreneurial journey.
Athena Festival
The Lifted Ventures team have gone on to spearhead the Athena Festival. The name was chosen for its reference to wisdom and the connections to the symbol of owls – which is also a symbol associated with Leeds.
The event is the first of its kind outside of London celebrating female founders. It’s a unique opportunity to be part of a movement that champions female entrepreneurship and fosters impactful investments. Whether attendance is from a founder aiming to scale or an investor looking to make a difference, the Athena Festival is a launchpad to success. The festival supported by Leeds city council will feature a programme of workshops, mentorship sessions, networking, and pitch competitions.
WPA Pinfold used insights and market analysis to create a brand which had stand out and resonance. When we saw the 'f' in Lifted rise in the brand animation which they created the hairs on the back of necks stood up, it was a magical moment. The brand work has been transformational, giving us the confidence and platform from which to grow a sustainable business.
Lifted Ventures
