WPA Pinfold

Our work Online store for crafted leather goods


Online store for crafted leather goods

Croots specialise in creating luxury leather field sports accessories and luggage, hand-crafted in Malton, North Yorkshire.

As part of an overall brand refresh, we updated the brands online store, creating a simpler shopping experience, ensuring the site is responsive and user-friendly, whilst reinforcing the authentic English craftsmanship and heritage of Croots.

Quality and craftsmanship were expressed throughout the site through the tone of voice and imagery.

The e-commerce site now brings together the Country and City collections into one store, giving the consumer multiple ways of shopping. Adding functionality to cross-sell and up-sell products further enhances the shopping experience.

WPA Pinfold has completely transformed our company’s image and presentation, and laid the foundations for us to become a major British brand. We now have the brand that embodies our values of quality and craftsmanship.