WPA Pinfold

Our Work Rebranding a US fitness brand

Sherpa is a fitness brand in Westport Connecticut. Reaching their 10 year anniversary, WPA Pinfold were challenged to reposition Sherpa, rolling out a refreshed brand identity.

Rebranding a US fitness brand

The essence of the brand is captured in the strapline. It supports Sherpa’s attitude to personal fitness – Strive for more, move your boundaries.

Rebranding a US fitness brand

Sherpa believe that anything is possible and that every finish line becomes a new start line.

Rebranding a US fitness brand

Sherpa guide their clients to reach their physical goals, whilst expanding personal boundaries, both in the mind and body.

Rebranding a US fitness brand

The monogram within the roundel can be read in many ways: as a trail, a river, a peak or a shared journey with the contours of the majestic outdoors.

Rebranding a US fitness brand

The new branding is strong and powerful, and positions Sherpa for future growth.