Every organisation wants to take care of its employees. We helped National Grid devise a campaign called ‘Take Care’ to communicate the dangers of working with and around electric cables.
The campaign featured strong graphic imagery and striking colours associated with the environment and specific tasks involved.
There was a requirement to capture the hearts and minds across all teams, to ensure that the communications and relevant materials were properly dispersed.
£563K Savings over nine months
+2,203% Return on investment
DBA Awards Winner
Since Take C.A.R.E was implemented the first nine month period, 84 less cables were struck (a 31% reduction).