Tetley’s is one of Britain’s best selling ales. The brand and packaging needed reinvigorating to realign the brand with its core customer base.
We re-introduced the classic Huntsman from the brand’s heritage, redrawn with a modern and contemporary edge.
We refreshed and simplified the packaging for both off trade and on trade.
The revitalised brand delivered a stronger and more cohesive shelf presence.
A full set of brand guidelines was created to control all aspects of the brand.
WPA Pinfold found the perfect balance between respecting the heritage of the Huntsman and delivering a look that felt relevant to the beer market today. The design was researched fantastically well and since launch has been extremely well received by trade customers and ale drinkers alike.
3.8 milllion additional pints sold compared to previous year
5.2% increase in volume
9.2% out performance of market
Tetley's Original has become the No.1 non draught ale in the market.