WPA Pinfold

Our Work The Open Networks project

The Open Networks Project is at the heart of the digital transformation of the energy system. The project brings together the energy industry to lay the foundations for a smart grid in Great Britain.

WPA were tasked with developing a strong visual language to communicate the project update in this report to key stakeholders, regulatory bodies and government.

We distilled the core information set out in the report and created a simple set of project fact cards pulled together in a press pack, distributed at the stakeholder forum.

In support of the report launch event we delivered a social media toolkit which covered specific project statistics, thought pieces and testimonials which were pushed out throughout the event and forthcoming weeks.

As part of the campaign, we developed an animation which tells the story of how new technologies are becoming central to the way we generate, consume and manage electricity in Britain and how the energy networks are making sure these changes benefit everyone.

Step up your Name Game!

How effective is your brand name in attracting your target audience?

Find out more.

1