For too long, we have sat on the sidelines and watched others innovate and develop stronger brands. It’s about time our independent British brewers regained their true positioning in the market and became richer.

To paraphrase a well-known MAGA advocate, tactics is the most beautiful word in the dictionary. Unlike tariffs, tactics will help our brewers build confidence and pride like never before and inspire them to develop a strong pursuit of excellence and unrelenting success. However, in the words of the famous Chinese general, Sun Tzu: ‘Strategy without tactics is the slowest route to victory. Tactics before strategy is the noise before defeat’. We need brand strategies too, they provide the foundation and direction for all actions, ensuring efforts are aligned and focused toward achieving long-term goals. Maybe someone else should have given more consideration to their strategy before commencing their trade negotiations…

Strategy and tactics are the architecture for all credible brand plans and form the key building blocks of your brand identity, on which success is built. They will enable you to differentiate from the competition and create a brand message that resonates with consumers, builds trust and loyalty, and drives brand recognition – amplifying assets and delivering growth.

Having a coherent brand plan (strategy and tactics) will build resilience, help protect your brand assets from competitors and ensure that our independent brewers start winning again, winning like never before. Let’s make our independent British brewers strong, wealthy and, yes, great again.

(This parody is a ‘fair use’ mash up.)

When the market gets tough, the tough get branding…

WPA Pinfold have unrivalled experience in the brewing sector, more than any other brand consultancy in the UK. More than 40 years creating over 100 drinks brands and winning over 175 global design awards.

In an overcrowded and disrupted market we can ensure that you have the competitive edge.

You can get in touch with Myles here.