National Grid
An emotive and engaging ESG report
Challenge
To create an engaging and compelling digital report
for National Grid’s annual
environment report.
Insight
The electricity network is on a journey to a cleaner, greener
future. National Grid needed a
way to communicate this journey in a clear, engaging and informative way that clearly demonstrates its environmental targets for the network, whilst reporting on how it will reduce environmental impacts of there direct and indirect operations.
Solution
We created a highly interactive ‘digital first’ report, making use of video and motion, plus employing animated elements to help bring the various case studies and ambitious environmental targets to life.
How do you present ESG reporting in an engaging way?
Employing a ‘digital first’ approach and primarily using video and animated elements, helped us to be more creative with how we communicated the various targets, case studies and commitments in a compelling and engaging way.
Video and animation was used throughout to great effect, to bring to life and support case studies on various environmental projects.
The final delivery of the report was built as an ‘ebook’, a digital form of a printed book designed to be read on devices like computers, tablets, or smartphones.
The document is highly accessible as it can be shared easily via a simple web link. Plus it can be embedded into pre-exsisting web pages, where it can be viewed and downloaded.
Massive thanks to you and the team for the AER and all the efforts to meet the deadline. It looks great and everyone here is really pleased with it. Thanks so much for bearing with us and going the extra mile.
National Grid
