![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Arriva-1400x740.jpg)
Helping Arriva reach Destination Green
Being a sustainable business is a key part of Arriva Group’s vision and strategy to take an industry-leading approach to the environment.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Arriva2-1-1400x740.jpg)
We developed an internal communications campaign called ‘Destination Green’ to communicate the key messages of Arriva’s environment framework to its employees.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Arriva3-1400x740.jpg)
The campaign encouraged employees to make sustainability pledges to help Arriva reduce its impact on the environment.
The Destination Green campaign has a vibrant visual language which maps out the journey ahead and the challenges faced by the business.