WPA Pinfold

Our work Helping Arriva reach Destination Green


Helping Arriva reach Destination Green

Being a sustainable business is a key part of Arriva Group’s vision and strategy to take an industry-leading approach to the environment.

We developed an internal communications campaign called ‘Destination Green’ to communicate the key messages of Arriva’s environment framework to its employees.

The campaign encouraged employees to make sustainability pledges to help Arriva reduce its impact on the environment.

The Destination Green campaign has a vibrant visual language which maps out the journey ahead and the challenges faced by the business.