Building awareness of carbon monoxide poisoning as a silent killer
As part of an industry leading initiative, SGN have set up a ‘future thinkers panel’ consisting of 14-16yr olds from across the operating regions to provide insights to influence tomorrow’s customers and employees on business tasks and activities.
Focussing on a specific age group, the challenge was to engage with a young audience of 12-16’s, the solution we developed was around gamification of a home life scenario, raising awareness of the hidden dangers of carbon monoxide poisoning in a more active learning environment.
Carbon monoxide is odourless and colourless ‘a silent killer’, so as part of a pack of materials we developed an interactive video in the style of a murder mystery whodunnit game, for groups to play along to, Carbon Monoxide being the murderer.
We developed, built and hosted a microsite hub where teachers and group leaders could log in, access the video game, supporting materials, download a pack of resource materials and play along.
To promote the microsite we also developed an email and linkedIn campaign to reach teachers and youth group leaders e.g. Scouts/Brownies to encourage sign up. The initiative was also promoted through regional community partners such a local fire services when talking to groups in schools about safety in the home. Although led by SGN, this campaign was taken up by all the regional distribution network operators.
A fantastic film, very professional. I can honestly say that this is one of the most impressive and educational pieces regarding CO that I’ve seen.