WPA Pinfold

Our work Creating a new brand concept for a global law firm

Eversheds Sutherland

Creating a new brand concept for a global law firm

A new brand concept for an Alternative Legal Services Provider by Eversheds Sutherland. The name represents collaboration and partnership and is differentiating in the sector.

The new brandmark and visual language expresses our big thought, ‘a meeting of minds’ – where client and consultant meet and collaborate, aided by the very latest technology.

The multi-coloured palette expresses the diverse nature of the portfolio of services.

A meeting of minds is brought to life through illustration and imagery combined with thought-provoking statements; positioning Konexo as thought leaders and strategic partners.

The distinctive visual identity creates a flexible and dynamic framework to express key messages across on and offline channels.

The brand experience was extended into the office environment, exposing employees to the vibrant and thought-provoking illustrative concepts, co-created with renowned illustrator Patrick George.

The brand rollout included interiors, digital elements, internal templates, merchandise and print.

The website was an opportunity to explore the potential of animation within the brand illustrations, helping to land the intelligent personality that this new brand posesses.

Social media plays an important role in brand communication and helps convey the intelligent and challenging brand voice.

A system of brand standards were developed to help the Konexo team to self-serve the new brand and for stakeholders to understand the brand and its core essence.