We’ve created the branding and developed a bespoke campaign for Arriva Click, an innovative on-demand minibus service that is launching in South Liverpool at the end of this month!

The digital experience was an important aspect of the service, with customers using an app to select their pick up and drop off points around the city; we designed the app and supporting website, which is easily navigable for its users. Eye catching livery was created for the fleet of 12-seater vehicles, featuring free 4G Wi-Fi, charging points, leather seats and a wheelchair space.

Liverpool is the first city in the UK to receive the fully demand responsive service by Arriva – we created a full set of brand guidelines so the service can eventually be rolled-out to other locations.

“Arriva Click is an important step in reaching our vision of being the mobility partner of choice. It was important that the branding reflected the innovative concept of on-demand transport whilst retaining the equity of the Arriva main brand. WPA delivered on this challenge, not only by creating stand out branding but also developing a launch campaign that we can roll-out for other cities.” Marketing Manager, Arriva Bus UK.