Refreshed branding and positioning for arts charity
The goal for the project was to relaunch the Beam brand and reposition it as a specialist arts provider.
A new brand identity and communications style creates a fresh and dynamic brand – that enables the organisation to punch above its weight and successfully compete in the new cultural arts landscape.
The new brand is simple, elegant and effective. It enables Beam to stand out from the competition and create a distinctive look and feel that ensures the organisation is able to deliver an integrated brand that covers a range of touch points.
The highlight in the Beam calendar is the annual Wakefield Lit Fest that the team has conceived and developed as a sub brand.
WPA Pinfold brought both a creative approach and great service to the process of rebranding Beam. They brought a refreshed and contemporary edge to the new look. We are delighted with the finished results which will help signal a new start for the company in its 30th year.