![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2020/01/01-1400x740.jpg)
Branding an independent energy forum
We were approached by our client National Grid to brand an independent energy forum ran by Ofgem, as they were the lead secretariat.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2020/01/02-1400x740.jpg)
The identity needed to be neutral and independent to all the energy companies involved. The palette is therefore multicoloured for that reason, no one colour is dominant.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2020/01/03-1400x740.jpg)
The logo is made up from arrows that form a power symbol. Arrows represent the coming together of energy companies to discuss charging reform within the industry.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2020/01/04-1400x740.jpg)
The identity arrows were also used to create colourful graphics to bring the brand to life. Applications included: a fold-out leaflet, pop-up banners, microsite, email banners, powerpoint template and guidelines.