WPA Pinfold

Our Work The craft beer bible

We worked closely with Carlsberg to help them develop a totally new craft beer offering for their trade portfolio.

Crafted explains to the trade the benefits of added value craft and speciality beers and gives tips on staff training, serving and presentation.

The Crafted Handbook features authoritative beer writers and includes a wealth of noteworthy information and statistics from the world of beer – all presented in an exquisitely fashioned book.

A glimpse into the world of brewing through the use of photography & artistic branded graphics.

The Crafted portfolio will be a valuable asset to publicans, restaurateurs and bar owners, offering a good entry level range and ultimately enabling them to tap into the thriving opportunity that is craft and speciality beer.
Director of Customer Marketing, Carlsberg