UI design

A visual identity toolkit features throughout the site to create an ownable and engaging user experience. Bold headline typography is used throughout the site as a navigation tool, as well as to deliver messages about craftsmanship and quality from Croots. A new iconography suite was developed to highlight features and company services.

Curated content

The restructured site allows for flexible and tailored updates to content, including new ranges, products and seasonal bestsellers. The site works seamlessly across all devices for a user friendly experience for both trade and customers alike.