Explaining the benefits of Later Life Mortgages
One of Nationwide’s aims is to engage with its members who are 55+ homeowners and to help them better understand the Equity Release products available, and how they can make use of the money built up in their home.
In addition to the full video, we created a shorter edit, along with some animated frames, which would be used for Nationwide’s social media channels.
The animation supported Nationwide’s reputation for total transparency and putting members needs first, using a clear and simple narrative and storytelling approach.
We have seen a significant uplift in clicks. The video was also really well received internally and has been used across multiple channels.