WPA Pinfold

Our work Brand book


Brand book

Hitachi is a multinational corporation with over 380,000 employees worldwide. The Hitachi Brand Book helps new and existing employees to understand the importance of managing the Hitachi brand and its assets, ensuring brand integrity and equity is maintained.

The brand book needed to reflect the forward-thinking, aspirational nature of the brand, and deliver the content in an inspiring and engaging way.

The concept brings “One Hitachi” to life – the idea that Hitachi is made up of many elements across the globe, all working together to fulfil the goals of Hitachi.

The final document was translated into 7 different languages and delivered as a digital interactive PDF, with navigation and live links throughout, for an enhanced reading experience.