Launching a new brand internally
We helped to implement and launch Cadent, the UK’s major gas network provider.
At the pre-launch stage, we created an animated countdown display showing the time remaining for the internal launch of Cadent to its employees.
A suite of communications giving hints and information about the new brand were also created as part of the pre-launch phase.
We applied the new Cadent brand language to distinct environmental settings to help signify the new and dynamic beginning for gas distribution.
We also developed a brand story animation that was played on plasma screens at Cadent sites across the country.
We designed an app so employees had a place they could go to for everything they might need to know about the Cadent story and its values and goals.
A range of drop cards were created, to help communicate the new brand to the public and establish a new tone of voice and brand language.
WPA formed a critical extension to our team, helping us to deliver a brand engagement app for employees, a countdown animation that was deployed remotely to several offices, a teaser campaign and an array of engaging and impactful collateral to support a leadership conference and an employee regional roadshow.