We helped Northern Powergrid (NPG) portray a strong and coherent brand across all of their communications. To do this, we completely refreshed their visual identity.
We created the brand statement “Powering our Lives” to help convey NPG’s closer involvement and contact with communities.
The refreshed photography visually demonstrates how NPG are powering lives across a broad range of customers and stakeholders.
We also created a graphic called the ‘Powergrid’, which graphically represents the changing landscapes and networks that NPG operate within.
Refreshed visual identity elements, including iconography, has helped to bring the new brand purpose to life in a distinctive and dynamic way.
A set of visual identity guidelines were produced in order to help NPG deliver a cohesive approach to all communications, now and into the future.