WPA Pinfold

Our work A helping hand for vulnerable customers

Northern Powergrid

A helping hand for vulnerable customers

We developed a highly effective winter campaign to encourage sign-up to Northern Powergrid’s Priority Services Register.

A tailored and targeted approach; our approach was to primarily use social media channels.

As part of the campaign, we developed a simple but engaging animation, full of facts and top tips.

The campaign achieved impressive social media figures for the number of impressions, reach and interactions with potential customers.

The campaign’s success was evidenced by the large number of new customers signing up to the Priority Services Register, a 27% increase on the previous year.

60% Growth in registrations from those suffering with Mental Health

227,740 New households registered on the Priority Services Register

4.2m 4.2 million impressions with target audience