Creating a unified culture. Right people, better together
Marston are leaders in their markets, but they can’t stand still. To get to the next level and grasp new opportunities, with more clients, they need to keep raising their game. There was an ambition to galvanise all colleagues to come together, pull on all their strengths and truly become One Marston, and to help this we defined a new set of core values to help unify everyone.
Threads that we developed included: Clients’ challenges are ever-evolving. We anticipate their needs. Our service is rooted in trusted, personal relationships. We’re greater than the sum of our parts which benefits our people, clients and partners. We prioritise safety, service, and sustainability, fostering safer, greener, safer places.
The new values will help to create a dynamic One Marston culture. Managers were encouraged to bring the values to life, to instil them in those everyday moments at work. Whether that’s in one-to-ones, conversations with team members, calling out great examples or highlighting where we haven’t lived up to our values.
The rollout was extensive, embedding the new values across multiple businesses in many different ways - aligning values to recognition schemes, awards and perks.
Launch video
Following workshop sessions with colleagues, we developed a set of unifying values for Marston Holdings. The values were launched with a explainer video that was played to all colleagues.
Summary of the values
The values themselves were developed on what colleagues told us about the future of the business and how they could help support a One Marston’s culture. To help with recall and create a sense of a rally call we summarised the values into a sentence ‘right people better together’.
Launching the values
Touch points to communicate the new values including: framed posters, animated screensavers, environmental graphics and a values booklet.
Embedding the values
To embed the values further , we developed a number of everyday items that would act as a prompt to colleagues such as mugs and pin badges that went down well with colleagues and made the values more memorable.
Working with WPA was a genuinely collaborative experience. From the outset, they understood the importance of creating values that were both relatable and aspirational something that spoke to everyday language while inspiring us to push for better. Their design approach, with bold colours and simple icons, brought clarity and impact to the project. Communication was constant and reassuring - a true partnership.
Marston Holdings