![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Homeserve3-1400x740.jpg)
Raising employee engagement to record levels
We developed HomeServe’s internal employee value proposition branding to launch its ‘People Promise’– a new charter setting out what employees should expect from HomeServe and what HomeServe expects from its employees.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Homeserve2-1400x740.jpg)
We created a friendly hand-drawn typographic and illustration style to communicate the internal aspirational thought and rally call supported by value icons and key messaging.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Homeserve4-1400x740.jpg)
The visual design style was used internally across all internal communications and applied to offices and meeting rooms across all of HomeServes’s offices.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2016/10/13761_WPA_website_2016_Homeserve6-1400x740.jpg)
HomeServe’s goal was to reach 80% employee engagement by 2020.
84% Employee engagement – up from 56%
83% Customer retention and profits are increasing
88.5% Everything right first time for customers – HomeServe tops the services sector in 2016
With our help, they surpassed their employee engagement target 4 years ahead of schedule.
WPA Pinfold helped us to articulate our culture and environment with a compelling ‘single unifying thought’ which aligned with our strategy and our external brand.