Heritage Meets Innovation: Our Role in Harvey’s Brewery’s Bold New Craft Beer Design
Harvey’s Brewery, the oldest independent brewer in Lewes, East Sussex, is stepping into a new era with the launch of Pells Pale, Our team has crafted the design for Pells Pale, a new craft beer that bridges tradition and modernity.
It was over six years ago that we rebranded Harvey’s Brewery (the family brewers based in Lewes, Sussex) and revitalise the brand for a new generation of drinkers. The transformation was profound and Harvey’s has gone from strength to strength with a 58% increase in sales and enabling Sussex Best become the UK’s tenth best-selling cask beer – a significant achievement for a regional brewer.
Our latest work for Harvey’s is the creation of Pells Pale, the first in a new series of experimental beers that exemplifies the Brewery’s expertise and demonstrates that, after over two centuries of brewing heritage, it still has the ability to resonate with contemporary consumers. The name and branding draws its inspiration from the local Pell’s Pool, with its adjacent Mallard and Call ducks, to emphasise Harvey’s unique provenance, in Lewes. The playful design represents the vibrant spirit of both Lewes and the Brewery, whilst the hand drawn lettering and illustration reflect the hand-crafted brewing methods that Harvey’s still applies. The colour palette gives outstanding impact and metallic finishes are used to deliver premium values. The new brand is yet another fly-away success for Harvey’s Brewery…
Pells Pale is not just another pale ale, WPA Pinfold has crafted a distinctive, differentiating brand that sets us apart and repositions us in the market for a fresh generation of drinkers – it has enabled us to further widen our appeal and cater for growing demand.
Harvey's Brewery
Published
September 23, 2024
