Hairy Bikers x Theakston – the road to success
Encapsulating the iconic personalities of the Si and Dave (the Hairy Bikers) has created outstanding differentiation for Theakston in a very crowded sector.
The instantly recognisable caricatures of the Hairy Bikers have proved highly engaging with consumers and have extended Theakston’s market reach.
The designs have received national acclaim in bars across the UK and listings in Waitrose and Sainsbury’s.
The designs are a testimony to legacy of both Dave Myers and the Hairy Bikers.
I cannot tell you how proud I am of this beer and the collaboration with Theakston. We’ve been intrinsically involved in the recipe development and tasting notes. Trust me when I say there was a lot of tasting! I hope you enjoy it as much as we have enjoyed creating it.
Achieved National Listings Triple Hop Best Bitter achieves national listings in Waitrose & Partners.
Sold out within days of launch Triple Hop Best Bitter sells out within days of its launch on the Theakston Brewery online shop.
Range expanded Due to the success of Triple Hop, Zesty IPA was launched within the range, gaining national listings in Sainsbury’s.