![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2022/07/WPA_Pinfold_SODADA_Brandmark-1400x740.jpeg)
So damn good, Kombucha!
SODADA came about out of a desire to disrupt the soft drinks sector and give consumers an alternative, healthy drink that is full of goodness. The new brand had to deliver true differentiation.
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We created the name as a portmanteau by blending SODA with DADA – the disruptive art movement that inspired the logo and typography.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2022/07/WPA_Pinfold_SODADA_Brand_Premiumisation-1400x740.jpeg)
Premiumisation was key, however the normal added value design and production conventions were not relevant to the target consumer who is concerned about sustainability and shuns over-packaging.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2022/07/WPA_Pinfold_SODADA_Brand_Strategy-1400x740.jpeg)
The strategy was to ‘own’ the category by making the product descriptor (Kombucha) a key part of the brand delivery, with its unique and quirky typography.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2022/07/WPA_Pinfold_SODADA_Brand_NPD-1400x740.jpeg)
New products were developed to tap into the new health trends and keep the brand relevant.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2022/07/WPA_Pinfold_SODADA_Brand_Merchandise-1400x740.jpeg)
The true test of any brand is whether it adds value to merchandise.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2022/07/WPA_Pinfold_SODADA_Brand_website_Design-1400x740.jpeg)
Online presence has driven growth through engaging social campaigns and website.
![](https://www.wpa-pinfold.co.uk/_website/wp-content/uploads/2022/07/WPA_Pinfold_SODADA_Brand_leaflet-1400x740.jpeg)
Our SODADA brand identity is outstanding. It has enabled us to punch above our weight and given us real credibility. Leading with ‘kombucha’ as a logo on the packaging has given us a real edge and helped us beat the competition in this specialist and innovative sector.