WPA Pinfold

Our work Perfecting a new confectionery brand

Edge Confectionery

Perfecting a new confectionery brand

Perfectionery is the new name and brand we’ve created for Edge Confectionery, in collaboration with Jake S.A. of Spain, to market their innovative sweet concepts.

The first product range is aimed at children and consists of three different flavoured healthier gums each represented by playful animal illustrations and handcrafted typography.

Perfectionery are dedicated to putting the fun into gums and believe the perfect taste should be great fun too! Their animal gummies are an imaginative treat for the young and young at heart.

The brand was built around this ethos with a name, packaging range and brand experience that brings this to life.

All the way through the process WPA were very approachable, easy to deal with, and above all hit the brief. They developed a brand that has hit every point that both Edge Confectionery & Jake S.A. wanted to achieve. The rebrand achieved national listings in over 500 stores.
Managing Director, Edge Confectionery