WPA Pinfold

Our work Own-brand packaging with shelf appeal


Own-brand packaging with shelf appeal

Revitalising the Asda household cleaning range and capitalising on the Nation’s obsession with cleanliness.

Italian food range using an authentic look and feel, complemented with contemporary typefaces.

Frozen pizza – takeaway range inspired by the packaging of takeaway delivery pizzas.

Mexican food range using authentic Mexican kitchen tile patterns to add a sense of provenance.

New healthy spreads, diary free and less fat. Colour coded as a range.

65% Increase in sales of Mexican meal kits

Winner Household Expert range Graphis Award 2016 Merit

£3 million Food to go sales in first week