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Own-brand packaging with shelf appeal
Revitalising the Asda household cleaning range and capitalising on the Nation’s obsession with cleanliness.
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Italian food range using an authentic look and feel, complemented with contemporary typefaces.
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Frozen pizza – takeaway range inspired by the packaging of takeaway delivery pizzas.
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Mexican food range using authentic Mexican kitchen tile patterns to add a sense of provenance.
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New healthy spreads, diary free and less fat. Colour coded as a range.
65% Increase in sales of Mexican meal kits
Winner Household Expert range Graphis Award 2016 Merit
£3 million Food to go sales in first week