Revitalising the Asda household cleaning range and capitalising on the Nation’s obsession with cleanliness.
Italian food range using an authentic look and feel, complemented with contemporary typefaces.
Frozen pizza – takeaway range inspired by the packaging of takeaway delivery pizzas.
Mexican food range using authentic Mexican kitchen tile patterns to add a sense of provenance.
New healthy spreads, diary free and less fat. Colour coded as a range.
65% Increase in sales of Mexican meal kits
Winner Household Expert range Graphis Award 2016 Merit
£3 million Food to go sales in first week